Recruiting Campaign
Recruiting Social
The Details…
The posts you see above were originally designed (not by me) as postcards to send out each month to recruit new and experienced agents to BHGRE Kansas City Homes. I thought it would be very valuable to make them useful on social as well. One of the biggest social media goals at the company is to recruit agents from other brokerages. This also started an email campaign which I believe helped leave our mark on agents as since they’re seeing the same thing on multiple channels, they’re more likely to think of us when they’re unhappy at their current brokerage.
We have and still do see success with this tactic. Agents have followed our pages based on content and then transferred over to our company a few months later. We plan to develop this campaign even further!
More Details…
As our campaign expanded, we started filming videos of our brokers and each of our offices across the Kansas City area to also attract agents (click on the image to watch the videos). These videos were a lot of fun to help put together. They were filmed and edited by a videographer, but I helped write the questions and get them up on social.
These videos got great sentiment on social and our brokers were also very happy with them. Most of them have the video as part of their email signature and send it to potential agents all the time!