Businesses need to meet people where they’re at. But just being present on social media simply isn’t enough. The content you share on your pages needs to be captivating and engaging to your audience. The more engaged your audience is, the more likely they are to buy your product or service or simply talk more about you.

Throughout my time working on the marketing team at a real estate brokerage, I’ve noticed that real estate professionals are really embracing social media or really NOT embracing social media. Connections and word of mouth aside (because that’s huge in the industry), which of those two groups do you think is finding more success long-term?

The use of social media as a marketing tactic can be extremely daunting, but it’s extremely beneficial when you take the pressure off of it and just start doing it. The hesitation seems to stem from several misconceptions about the use of social media as a real estate agent.

Social media is a vital platform for businesses to connect with their audience and drive growth for their brands. To navigate the ever-evolving social landscape effectively, hiring a skilled social media manager is crucial for many. This blog will explore how businesses can help their social media managers thrive and, in turn, reap substantial benefits for their own success, written from the perspective of a social media manager.

Social media is a powerful tool for businesses to connect with their target audience, build brand awareness, and drive sales. However, simply having a presence on social media is not enough. To stand out and make a real impact on their target audience, businesses need to focus on adding value to their audience's online experience.

It is far too easy for brands to disappear into all the noise that social media platforms produce, making it hard to reach audiences and reap all the benefits that social media has to offer to your marketing strategy. Here are six effective strategies to help businesses add value on social media platforms.

Social media has become an integral part of all of our lives. It’s transformed the way we communicate, connect, engage, and even shop. For businesses and brands, harnessing the power of social media isn’t an option, but a necessity now. While there are many, many reasons you should be doing part of your business online, here are 9 compelling reasons.

Having a strong online presence is crucial for businesses and individuals alike. While SEO is commonly associated with websites, it extends beyond traditional search engines. Optimizing your social media profiles for SEO can significantly impact your online visibility and the success you see.