what can a social media manager do for you?
I find that many business managers are constantly asking themselves: What can a social media manager do for me? Because, social media is a super simple marketing tactic that I can take care of when I have time, right? WRONG!
Social Media Managers (SMMs) provide so much value to you, your business, and your marketing tactics. Let’s be honest, social media is more time-consuming than you think. There’s so much that goes into it: strategy, planning, content creation, analytics, and engagement. Having a designated person (or team) to take care of all of this for you will ensure that you have more time to serve your customers and clients.
Let’s take a deeper dive into all the value social media managers can provide you:
SMMs stay on top of all social media trends, algorithms, and best practices so you don’t have to.
Social media apps like Instagram, LinkedIn, and TikTok are constantly undergoing updates to improve user experience. It’s hard to keep track of all of that. SMMs spend a good chunk of their day on social media, so they’re extremely familiar with all the trends. And naturally, we’re all thinking of ways we can apply these trends to your business so you can stay trendy with your audience.
Part of the role of a social media manager is to keep themselves familiar with all things social media so that you’re using each platform the best way you can.
SMMs spend a lot of time creating and implementing a strategy that will help you reach your goals.
Did you know that strategy is one of the most important aspects of social media? You should not be posting on social without a plan! SMMs will spend time learning about you, your business, your industry, and your goals so they can create the perfect strategy for you. Strategies differ depending on who you work with, but it’s common for social media strategies to include these items:
Goals & Measurables
Messaging/Voice/Tone
Target Audience
Content Pillars & Topics
Most SMMs and strategists will go above and beyond this list!
Having a strategy is important to ensuring your content is consistent and on-brand!
SMMs plan and create social media content.
This may be the most obvious job of a social media manager. We create the actual content that goes up on your page. Some managers create graphics or will do photography, but some don’t (make sure you ask!). SMMs follow the strategy they created for you in order to keep your content looking nice, making sense, and staying on-topic.
SMMs evaluate the performance of social media content.
We don’t stop at the posts! We’re always checking the performance of the social posts to see how they’re doing. By reviewing these analytics, social media managers can determine what kind of content is working, and what isn’t. This enables us to edit and update social strategies accordingly so we’re always optimizing social to the best of our ability.
Common metrics to track:
Engagement
Likes/Shares/RTs
Follows
Depending on what tool(s) your SMM uses, your reporting will look different!
SMMs engage with your audience.
Audience and niche engagement is SO important when it comes to social media. Users turn to social media platforms for personal connections with brands, and many consumers use it as a deciding factor when deciding what products or services they want to buy. Not only is it important for you to be on social media, but it’s important for your accounts to be responding to messages, DMs, tagged posts, and niche accounts in a frequent and timely manner!
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SMMs have expertise that can provide all this value to you and more! Social media managers do so much, so much more than most people assume. We will save you time, energy, and stress.
Convinced?
Are you convinced you need a social media manager yet? Yes? Great! Let’s get started. Shoot me an email, follow me on Instagram, or set up a free discovery call with me today!